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- December 1, 2008 |
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CME on Diabetes is a website built to transmit top-level CME conferences given by international experts in endocrinology, insulin resistance, prediabetes, metabolic syndrome and type 2 diabetes. More than 2.6 million slides have been viewed since the website launch. Thank you for your continued support and commitment!
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"Practical diabesity intervention: Strategies borrowed from the marketing and economics world"Dr. Soji Swaraj (biography)
English - 2007-08-17 - 12 minutes
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Summary :
In this presentation Dr. Swaraj talks about how disciplines outside of medicine, such as economics and marketing, can help in understanding the diabesity epidemic and motivating diabetic patients to adhere to therapy and lifestyle change.
How can the current diabesity epidemic be explained? According to economic theory, human lifestyles have been 'optimised' to minimise energy expenditure, while food production has become increasingly efficient, with decreased costs and increased availability. Humans may also have an evolutionary predisposition to load up on energy and salt. Another factor is the increasingly sophisticated marketing strategies, aimed for example at children.
As seen recently from the Fremantle Diabetes study, despite the availability of effective therapies many type 2 diabetic patients are not achieving the glycemic target. Various patient and health professional factors may be contributing to this, and marketing theory can help to understand the issue of motivation – that of the patients and the healthcare providers, i.e. “what's in it for me?”
Are standard approaches to diabetes management counterproductive? In some aspects this may well be the case. In terms of solutions, marketing theory would suggest that patients can be motivated by articulating the benefits to them, in terms that will engage them. Dr. Swaraj explains how this can be done, and outlines some practical steps that can be taken to improve diabetic control and reduce waist circumference.
Copyright © 2007 E-MedHosting.com Inc.
Learning objectives :
After viewing this presentation the participant will be able to discuss:
- Why bother with aggressive diabesity intervention?
- Failure in achieving targets: economic and marketing hypotheses
- Are standard approaches counterproductive?
- Solutions: A patient-centric 'marketing' approach
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